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Disputes about similar company names

Disputes often arise when one company believes that another company鈥檚 name is too similar to their own. A company or business often places a high value on its name as it is linked to its reputation. Therefore, a company might be concerned about customer confusion and potential damage to brand or reputation when two company names are similar.

Although the law prevents registration of an identical name to an existing registered company or business name, it does not prevent registration of a similar name.

A company name registration is not the same as a trademark and does not protect your trademark rights. A business that wants to protect its reputation against people using a similar name should consider registering a trademark or take private legal action to prevent people from using the similar name. This information sheet explains what you can do about resolving such disputes.

What you should do

To resolve a dispute about similar company names, there are a number of options available to you.

If you are concerned that a company is using a similar name to your own聽

You can use the on ob体育 Connect to check if the similar company name is registered.

If the company is not registered, the person may be trading under a business name. You can use the search on .

Seek legal advice

It is illegal for a business to make statements that are incorrect or likely to create a false impression.

If you think that a company with a similar company name is confusing customers or infringing your right to the use of a name, there may be private legal options available to you. We recommend you seek legal advice.

If you are unsure about how to access legal advice, contact the Law Society in your state or territory.

If you are concerned that a third party is deliberately giving the impression that they are related to your financial services or credit services businesses聽

ob体育 would like to hear from you. You can report your concerns through our online reporting misconduct form.

If you have had dealings with a financial services or credit services provider and are concerned that they have misrepresented themselves, you should check Moneysmart鈥檚 .

If you are concerned that a company in liquidation has started operating under another similar name聽

You should read ob体育鈥檚 information about illegal phoenix activity.

If you think you have dealt with a company that is engaged in illegal phoenix activity, ob体育 would like to hear from you. You can report your concern through our online reporting misconduct form.

Get more information聽

For more information on trademarks, copyright and other intellectual property rights, visit the website.

For more information on competition and fair trade, contact the .

ob体育 and disputes about similar company names

ob体育 is responsible for registering company names. We will register all company names unless the Corporations Act 2001 prohibits using the name, or there is an identical name on our register. You can find out more information on the restrictions the law has placed on the use of a number of names.

If you are in a dispute over a commercial interest or use of a similar name, ob体育 expects that the parties will resolve the conflict with the benefit of legal advice. We cannot help you to protect your commercial interests.

Where can I get more information?

• For information about ob体育鈥檚 role 补苍诲听迟丑别 laws we administer.
• Download the following information sheets:
  鈥撀營nformation Sheet 71 Company name availability (INFO 71), and
  鈥撀營nformation Sheet 187 Disputes about similar business names (INFO 187).
• For more information about ob体育's response to illegal phoenix activity.
• For more information about .

Important notice

Please note that this information sheet is a summary giving you basic information about a particular topic. It does not cover the whole of the relevant law regarding that topic, and it is not a substitute for professional advice. We encourage you to seek your own professional advice to find out how the applicable laws apply to you, as it is your responsibility to determine your obligations.

You should also note that because this information sheet avoids legal language wherever possible, it might include some generalisations about the application of the law. Some provisions of the law referred to have exceptions or important qualifications. In most cases, your particular circumstances must be taken into account when determining how the law applies to you.